Brand Leaders Plus Income ETF

Brand Leaders Plus Income ETF

Brand Leaders Plus ETF
Date Symbol NAV ($) NAV Change ($) MKT ($) MKT Change ($) Distribution Total ($)

Fund Quick Facts April 30, 2017

TSX Code HBF  |  HBF.U
Cusip HBF 10527K108
Cusip HBF.U 10527K116
Total AUM $34.9 million
Management Fee 0.75%
Total Holdings 23
Income Distribution Monthly
Recent Distribution $0.0542
Distribution Method Cash

Top Ten Holdings

As of April 30, 2017

Security Portfolio (%)
Alphabet Inc. Class A 5.5
McDonald's Corporation 5.1
Microsoft Corporation 5.0
Deere & Company 5.0
United Parcel Service, Inc. Class B 4.9
Johnson & Johnson 4.9
The Walt Disney Company 4.9
Morgan Stanley 4.9
International Business Machines Corporation 4.9
Apple Inc. 4.9

Fund Overview

The Fund invests in an equally-weighted portfolio of equity securities of 20 Brand Leaders from the Brand Leaders Investable Universe that have a minimum market capitalization of US$10 billion at the time of investment and meet certain investment characteristics. The portfolio is rebalanced quarterly back to equal weights.

The Fund’s investment objectives are to provide Unitholders with: (i) monthly cash distributions; (ii) the opportunity for capital appreciation; and (iii) lower overall volatility of Portfolio returns than would otherwise be experienced by owning Equity Securities of the Brand Leaders directly.

In order to seek to generate additional returns, the Investment Manager will sell call options no more than 33% in each Equity Securities held in the Portfolio.

The Fund’s distribution target is $0.0542 per Unit per month ($0.65 per annum).

Cumulative Growth $10,000 Invested

March 31, 2017 (NAV pricing)

Brand Leaders Plus ETF
Brand Leaders Plus ETF Class U


Link to prospectus Why Invest

Link to prospectus Quarterly Summary

Link to prospectus Prospectus Eng | Fr

Link to prospectus Prospectus Amendment No. 1 Eng | Fr

Link to prospectus Summary Documents  HBF EngFr

Link to prospectus Summary Documents  HBF.U Eng | Fr

Portfolio Management

Paul MacDonald Harvest Portfolios Group Inc.


Chief Investment Officer


Portfolio Manager


Portfolio Manager


Investment Associate

Investor Suitability

Investors seeking a regular income through investment in the worlds leading brand companies.

Investors seeking to hold their investment for medium to long term.



Historical Prices



Historical Distributions



Portfolio Holdings

Brand Leaders Plus ETF
Quarterly Portfolio Holdings
as of March 31, 2017

Security % of Portfolio
McDonald's Corporation 5.3
PepsiCo, Inc. 5.2
Morgan Stanley 5.1
Citigroup Inc. 5.1
The Walt Disney Company 5.1
Kimberly-Clark Corporation 5.1
Nike Inc. Class B Shares 5.0
Starbucks Corporation 5.0
JPMorgan Chase & Co. 5.0
Alphabet Inc. Class A 4.9
Visa Inc. 4.9
Deere & Company 4.9
Microsoft Corporation 4.8
International Business Machines Corporation 4.8
General Electric Company 4.7
Intel  Corporation 4.7
Apple Inc. 4.6
Johnson & Johnson 4.4
United Parcel Service, Inc. Class B 4.3
Royal Dutch Shell PLC Class A ADR 4.3
Cash and other assets and liabilities 3.0
Foreign Currency Schedule 0.0
Options (0.4)


The Fund originally commenced operations as a TSX listed closed-end fund on July 24, 2014 and converted into an exchange-traded fund on October 24, 2016. Commissions, management fees and expenses all may be associated with investing in HARVEST Exchange Traded Funds. Please read the relevant prospectus before investing. The indicated rates of return are the historical annual compounded total returns including changes in unit value and reinvestment of all distributions and do not take into account income taxes payable by any securityholder that would have reduced returns. The funds are not guaranteed, their values change frequently and past performance may not be repeated. 100% of distributions are received in cash. If the Fund earns less than the amounts distributed, the difference is a return of capital. Tax, investment and all other decisions should be made with guidance from a qualified professional.