Brand Leaders Plus Income ETF

Brand Leaders Plus Income ETF

Brand Leaders Plus ETF
Date Symbol NAV ($) NAV Change ($) MKT ($) MKT Change ($) Distribution Total ($)

Fund Quick Facts October 31, 2017

TSX Code HBF  |  HBF.U
Cusip HBF 10527K108
Cusip HBF.U 10527K116
Net AUM $59.2 million
Management Fee 0.75%
Total Holdings 23
Income Distribution Monthly
Recent Distribution $0.0542
Distribution Method Cash or DRIP

Portfolio Analysis* October 31, 2017

Average Market Capitalization (USD) $240.6B
Number of Equity Securities 20
Average Dividend Yield 2.11%
Average P/E 17.99
5 Year Average Return on Equity 32.31%

Top Ten Holdings

October 31, 2017

Security Portfolio (%)
Cash and other assets and liabilities 5.9
Intel Corporation 4.9
Apple Inc. 4.8
Johnson & Johnson 4.8
Kimberly-Clark Corporation 4.8
McDonald's Corporation 4.8
Cisco Systems, Inc. 4.8
PepsiCo, Inc. 4.8
Royal Dutch Shell PLC Class A ADR 4.8
Deere & Company 4.7

Fund Overview

The Fund invests in an equally-weighted portfolio of equity securities of 20 Brand Leaders from the Brand Leaders Investable Universe that have a minimum market capitalization of US$10 billion at the time of investment and meet certain investment characteristics. The portfolio is rebalanced quarterly back to equal weights.

The Fund’s investment objectives are to provide Unitholders with: (i) monthly cash distributions; (ii) the opportunity for capital appreciation; and (iii) lower overall volatility of Portfolio returns than would otherwise be experienced by owning Equity Securities of the Brand Leaders directly.

In order to seek to generate additional returns, the Investment Manager will sell call options no more than 33% in each Equity Securities held in the Portfolio.

The Fund’s distribution target is $0.0542 per Unit per month ($0.65 per annum).

Cumulative Growth $10,000 Invested

September 30, 2017 (NAV pricing)

Brand Leaders Plus ETF
Brand Leaders Plus ETF Class U


Link to prospectus Why Invest

Link to prospectus Quarterly Summary

Link to prospectus Prospectus Eng | Fr

Link to prospectus Summary Documents  HBF EngFr

Link to prospectus Summary Documents  HBF.U Eng | Fr

Portfolio Management

Paul MacDonald Harvest Portfolios Group Inc.


Chief Investment Officer


Portfolio Manager


Portfolio Manager


Associate Portfolio Manager

Investor Suitability

Investors seeking a regular income through investment in the worlds leading brand companies.

Investors seeking to hold their investment for medium to long term.



Historical Prices



Historical Distributions



Portfolio Holdings

Brand Leaders Plus ETF
as of September 30, 2017

Security % of Portfolio
Intel  Corporation 5.1
Citigroup Inc 5.0
Apple Inc. 4.9
Deere & Company 4.9
Royal Dutch Shell PLC Class A ADR 4.9
Kimberly-Clark Corporation 4.9
United Parcel Service, Inc. Class B 4.9
Visa Inc. 4.9
PepsiCo, Inc. 4.9
Alphabet Inc. Class A 4.8
Johnson & Johnson 4.8
Cisco Systems, Inc. 4.8
3M Company 4.8
JPMorgan Chase & Co. 4.7
Morgan Stanley 4.7
The Walt Disney Company 4.7
Microsoft Corporation 4.7
Cash and other assets and liabilities 4.6
Starbucks Corporation 4.6
McDonald's Corporation 4.5
Nike Inc. Class B Shares 4.5
Foreign Currency Schedule 0.0
Options (0.5)


Brand Leaders Plus Income ETF

The Fund originally commenced operations as a TSX listed closed-end fund on July 24, 2014 and converted into an exchange-traded fund on October 24, 2016. Commissions, management fees and expenses all may be associated with investing in HARVEST Exchange Traded Funds. Please read the relevant prospectus before investing. The indicated rates of return are the historical annual compounded total returns including changes in unit value and reinvestment of all distributions and do not take into account income taxes payable by any securityholder that would have reduced returns. The funds are not guaranteed, their values change frequently and past performance may not be repeated. Distributions are paid to you in cash unless you request, pursuant to your participation in a distribution reinvestment plan, that they be reinvested into Class A or Class U units of the Fund. If the Fund earns less than the amounts distributed, the difference is a return of capital. Tax, investment and all other decisions should be made with guidance from a qualified professional.

*Source: Bloomberg.  Average statistics calculated based on portfolio weighted average. Dividend yield based on Bloomberg indicated 12 month yield of portfolios positions and does not represent the distribution yield paid to investors. P/E calculated based on Bloomberg consensus 12 month forward earnings estimates. Return on Equity (ROE) based on 5 year trailing average ROE. The above information is for illustrative purposes only, is estimated and unaudited.