Avengers: Endgame is now the highest-grossing film of all time.

Disney said the Marvel movie earned US $2.79 billion at the global box office through July 21, topping Avatar’s record of $2.78 billion set in 2009 and 2010.

Disney owns the Avengers franchise through the 2009 purchase of Marvel Studios. It acquired Fox Studios earlier this year and also owns Avatar and its upcoming slate of four sequels.

As reported by Forbes, the big factor in Endgame passing Avatar at the global box office was its huge grosses in China. The movie earned US $679 million in the United States, another $359 million in China and $2.048 billion worldwide.

Avengers: Endgame has also drawn critical acclaim.  Reviewers have called the film such things as “glorious,” “irresistible,” and “intensely satisfying.” Its score on Rotten Tomatoes  which aggregates film reviews is 94% favourable by critics and 91% by audiences.

Disney’s success with these titles is an example of its enduring brand power. In any market, language and currency, the movies resonate with audiences. Audiences know they will get original, animated creations, with family-friendly, uplifting messages and leave the theatre feeling good.  The consistency encourages loyalty.

The biggest Disney blockbuster, adjusted for inflation is Snow White and the Seven Dwarfs which was first released in 1937, more than 80 years ago. Snow White has been released many times since and continues to attract viewers.

Snow White was Disney’s first full-length animated film and a great risk when it was released. It was an instant critical and commercial success.

Disney’s top five grossing films including Snow White are: Star Wars: The Force Awakens in 2015; 101 Dalmatians, in 1961, The Lion King, in 1994 and Fantasia in 1940.

Disney is a top holding of the Harvest Portfolio Group’s Harvest Brand Leaders Plus Income ETF (TSX: HBF, HBF.U).

As of June 28, 2019, the ETF held 20 global brand leaders who are part of the dividend elite, with an average dividend yield of 1.96%. The ETF is RRSP, RRIF, RESP and TFSA eligible and distributions are paid monthly as cash or through a Distribution Reinvestment Plan (DRIP). The ETF’s management fee is 0.75%.

For more on  Harvest ETF’s click here.

The views and/or opinions expressed in the blog are of a general nature and are for informational purposes only. Blog contents should not be considered as advice and/or a recommendation to purchase or sell the mentioned securities or used to engage in personal investment strategies. Investors should consult their investment advisor before making any investment decision.

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