Brand leaders led 2019 market gains

January 13, 2020

Stock markets boomed in 2019, though at the beginning of the year, few would have imagined just how well they would do.

The S&P TSX Composite Index was up 19 per cent for the year, posting its biggest percentage rise since 2009. The S&P 500 gained more than 28%.  The tech-heavy Nasdaq did even better, posting a gain of 35% as money flowed into the tech giants, cementing Apple and Microsoft’s position as trillion-dollar companies. The Dow Jones Industrial Average was up 22%.

Investors shook off a global economic slowdown, learned to live with the rhetoric behind the U.S.- China trade war and were helped by the Federal Reserve’s decision to ease rates.

Some of the best performing stocks of the year were large cap, global brands, the multinational companies whose names resonate in all languages and markets. Many of the year’s leaders are components of several Harvest Portfolios Group ETFs, including the Harvest Brand Leaders Plus Income ETF (HBF:TSX) and the Harvest Tech Achievers Growth & Income ETF (HTA:TSX).

For example, Apple and Microsoft are top holdings of both of these funds.  Apple and Microsoft were the one-two top gainers on the S&P 500 index in 2019. Apple (NDQ: AAPL) was up 86%, while Microsoft (NDQ:MSFT) was up 55%.

In third spot in terms of S&P gains was J.P Morgan Chase (NYSE: JPM) up 46%.  VISA (NYSE: V) was up 42%.  J.P. Morgan and Visa are components of the Harvest Brand leaders fund.

The core of Harvest’s philosophy is a combination of income and capital appreciation.  The companies in its ETFs must  have a track record of  growth, good management teams and all the key attributes you look for in a great business. They are true global leaders, the biggest and most dominant companies in their industry with financial staying power and a history of profitability.

These features mean the companies have the ability to perform during all economic environments and provide the opportunity for long term growth.

For more on Harvest Portfolio ETFs click here.

The views and/or opinions expressed in the article are of a general nature and are for informational purposes only. Article contents should not be considered as advice and/or a recommendation to purchase or sell the mentioned securities or used to engage in personal investment strategies. Investors should consult their investment advisor before making any investment decision. 

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