Book Review: “In This Economy?” by Kyla Scanlon

Date

October 21, 2025

Date

October 21, 2025

Date

October 21, 2025

By Caroline Grimont

How I decide what I read is complicated. Sometimes, it’s because I like the cover, or sometimes it’s because the book is in a field I enjoy. Other times it’s because it was recommended to me by someone I know, still other times it’s because someone I follow in another way – podcasts, social media, TV shows – recommended it to their audience, and I chanced upon the recommendation and was intrigued. Often, it is a combination of two or three of these. Rarely, in fact, almost never, does a book come to me in all four settings.

In This Economy?” was one of those books.

The cover was clear and simple – a tangled bit of red yarn on a blue backdrop, claiming to explain how money and markets work. That was appealing. Check one. I do like markets, and the economy (I mean, look at where I work) so that was interesting to me as well. Check two. As I was lazing by a barbecue earlier this summer, a friend of a friend mentioned that she’d read it and found it easy to understand. This friend is not in finance at all, so I was intrigued and thought I should read this book. Check three!

I mean, this book was everywhere. I later found out that Scanlon popularized the term “Vibecession,” a portmanteau of the words “vibes” and “recession,” which she explains as, “Where economically speaking, things are okay-ish but in reality… the vibes are off. People are feeling bad. Vibecession – a period of temporary vibe decline where economic data such as trade and industrial activity are relatively okayish.”

Source: Kyla’s Newsletter, “The Vibescession: The Self-Fulfilling Prophecy” (July 30, 2022). https://kyla.substack.com/p/the-vibecession-the-self-fulfilling

I guess that’s true. In a time of confusing tariffs, AND a sky-high stock market, to say that investors are getting mixed messages is an understatement. So I picked up the book. I’m glad I did.

Five Sections, Five Feelings.

“In This Economy?” is divided into five parts. Each part is filled with anecdotes, illustrations, theory and jokes. And each part made me feel a different emotion.

Here’s a screenshot of the table of contents picked up from Scanlon’s Substack

The first part set out the lay of the land. Vibecession made its appearance. It made me laugh a lot. The second section was more about money and how it works. It was easy and fun. The third part is the bulk of what made the book – it explained a lot of complicated economic ideas. Things we hear about all the time, and think we know, but sometimes of which we might have a wrong understanding. This section I mostly felt like I knew all of it, but it was a good refresher. Part four was about policy. My eyes glazed over a bit here. And then came the last section. For me, this was the most important part – it gave me a sense of how the young people in the economy today think about problems, and what they think the solutions might be.

An Economics Book for the Chronically Online

Many online reviewers of this book first encountered Scanlon through Tik Tok, or Instagram. After I read the book, I checked out a few of her videos. It immediately felt like I understood what she was going for. The charts, the doodles, the illustrations, all of them made sense when viewed through the lens of social media content creation. I particularly liked her comics of the “Inflation Narrative Path,” the “The Cake of Uncertainty” and “Fed Sets the Vibes.” Trust me, when you read the book, you’ll get it.

She liberally quotes from movies, TV shows, poets, and books. Even when discussing relatively uninteresting (to the broader public, not your esteemed columnist) ideas like fiscal policy, the Federal Reserve, the flow of capital, and the bond market, Scanlon manages to insert a chatty style, infused with both levity and clarity. Granted, these are easier to do with topics like cryptocurrencies and meme stocks, but the author manages to balance both in an easy-to-understand way, that would benefit almost anyone who picks the book up.

Money and Mental Health

One of the sections that most hit home for me was how the economy affects our mood, and our mental health. This is one aspect of the conversation that is mostly missing in financial circles but is critical when trying to talk money and Main Street.

Scanlon discusses the pandemic, and the isolation in that time, and talked about how social media amplifies anxiety and opinions. Riveting stuff.

Why Read This Book?

At the end of the day, we live in a time of extreme attention churn. So asking me, or you, or anyone to read a 300+ page book is a lot. I think “In This Economy?” is worth your time. Here’s why.

If you’re below 25 years old, and you’re interested in finance, chances are you’ve seen Scanlon on social media. The book is written for people who are used to that style and explains important economic terms that will help you navigate your own financial journey.

If you’re below 50 years old, but above 25 years old, and are not as chronically online as some others, read the book as a 1. refresher in economics and finance, and 2. as an introduction or refresher in how to get complex ideas across in an accessible way, especially if you’d like to know how to effectively speak to the world online.

If you’re above 50 years old, read this book because it explains how the young people think about finance. I’ll be the first to admit that my circle is not full of people very much younger than I am, so sometimes, I do struggle to understand what generations apart from mine think about things, and how they differ from my own understanding. This book helped me with that.

Disclaimer

The opinions and views expressed in this book are those of the author and do not necessarily reflect the views of Harvest ETFs. Similarly, the opinions and views expressed in this review are solely those of the reviewer (the Author) and do not represent the views of Harvest ETFs. The Author and Harvest ETFs have no affiliation with the author of the book.

Any investment decisions should be made in consultation with a licensed and experienced investment professional. This review is intended for educational purposes only and should not be construed as investment advice.

Disclaimer

For Information Purposes Only. All comments, opinions and views expressed are of a general nature and should not be considered as advice and/or a recommendation to purchase or sell the mentioned securities or used to engage in personal investment strategies.

Commissions, management fees and expenses all may be associated with investing in Harvest Exchange Traded Funds, managed by Harvest Portfolios Group Inc. (the Fund(s)). Please read the relevant prospectus before investing. The indicated rates of return are the historical annual compounded total returns (except for figures of one year or less, which are simple total returns) including changes in unit value and reinvestment of all distributions and do not take into account sales, redemption, distribution or optional charges or income taxes payable by any securityholder that would have reduced returns. The funds are not guaranteed, their values change frequently and past performance may not be repeated. Distributions are paid to you in cash unless you request, pursuant to your participation in a distribution reinvestment plan, that they be reinvested into Class A, Class B or Class U units of the Fund. If the Fund earns less than the amounts distributed, the difference is a return of capital. Tax, investment and all other decisions should be made with guidance from a qualified professional.

The current yield represents an annualized amount that is comprised of 12 unchanged monthly distributions (using the most recent month’s distribution figure multiplied by 12) as a percentage of the closing market price of the Fund. The current yield does not represent historical returns of the ETF but represents the distribution an investor would receive if the most recent distribution stayed the same going forward.

Certain statements in the Harvest Insights are forward looking. Forward-looking statements (“FLS”) are statements that are predictive in nature, depend upon or refer to future events or conditions, or that include words such as “may,” “will,” “should,” “could,” “expect,” “anticipate,” “intend,” “plan,” “believe,” or “estimate,” or other similar expressions. Statements that look forward in time or include anything other than historical information are subject to risks and uncertainties, and actual results, actions or events could differ materially from those set forth in the FLS.

FLS are not guarantees of future performance and are by their nature based on numerous assumptions, which include, amongst other things, that (i) the Fund can attract and maintain investors and have sufficient capital under management to effect their investment strategies, (ii) the investment strategies will produce the results intended by the portfolio managers, and (iii) the markets will react and perform in a manner consistent with the investment strategies. Although the FLS contained herein are based upon what the portfolio manager believe to be reasonable assumptions, the portfolio manager cannot assure that actual results will be consistent with these FLS.

Unless required by applicable law, Harvest Portfolios Group Inc. does not undertake, and specifically disclaim, any intention or obligation to update or revise any FLS, whether as a result of new information, future events or otherwise.