Harvest Story

We believe in long term growth through the ownership of great businesses, while generating a steady income along the way. Our ETFs are simple, transparent and growth- oriented.

I founded Harvest in 2009, when global markets were still spinning from the Financial crisis and the worst markets in two decades. While the industry was shaken, I was optimistic about the future. I recalled the lessons learned during the Crash of 1987 soon after starting out in the investment business. That and other market experiences gave me the confidence to go forward.

I learned from experience that quality will always come back and poor investments wont. I decided to focus on the fundamentals of value and wealth creation. As a follower of “Warren Buffett”, I realized that ‘The Buffett’ way was simple. Buffett bought great companies and held on to them. Over time their share prices rose, and they paid dividends. Those twin energizers added up to excellent returns over time. These early insights helped shape the evolution of the Harvest way. I believe that the best path for Investment success is through ownership of quality business in growth Industries, with consistent dividend flows and quality management teams. This is the core of the Harvest philosophy.

People invest to grow capital over time and ultimately this is what we seek to do at Harvest. If we can provide growth with steady income in our equity income products and focused growth opportunities in our specialty products, then we are doing our job.

“People want to be reassured that they own a great quality portfolio that will be here for years to come and that’s what we do”.

 

Michael Kovacs

Founder, President & CEO

We believed then, as we do now, that the best recipe for Harvest’s success is through products that invest in leading global players of growing industries.

When Michael founded Harvest in 2009, he was looking for a partner to handle the day-to-day side of the business to help turn his strategic vision into a working plan. The decision to launch the company was a bold one, given the economic uncertainty at the time. We wanted to build the company from the ground up, without outside investment, inspired by that vision. There were some challenging times, but we never looked back.

I took on the role of Chief Operating Officer. It has evolved over the past decade to include oversight of administrative and operational functions as well as developing company procedures and plans, overseeing risk and leading the development of company’s infrastructure.

I am proud to say we have built a successful company on a national scale. We believed then, as we do now, that the best recipe for Harvest’s success is through products that invest in leading global players of growing industries.

Among our achievements: We were among some of the first companies to bring exchanged traded funds (ETF) to Canadians. Our Healthcare Leaders Income ETF is Canada’s largest. Our Blockchain Technologies, Clean Energy and Travel ETFs are Canadian firsts. We are the second largest ETF Covered Call Option provider in Canada. Harvest now manages over $1.5 billion in assets (April 2021).

As Michael has said, we would rather be narrow and deep, than wide and shallow. We want to be known for what we do and do it well. As COO, my job is to turn the ideas and strategies into business realities.

 

Mary Medeiros

Chief Operating Officer & Harvest Director

Investment Philosophy

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