Brand Loyalty

THE World’s most recognizable brands have a historical track record, attract some of the best talent on the globe, distribute their…

McDonald’s is a global brand aristocrat

McDonald’s has more than 38,000 outlets in 120 countries, it 69 million customers a day and is the world’s second largest private employer behind Walmart with 1.7 million people on the payroll. McDonald’s is also a dividend aristocrat. Through 2018 it had raised...